MEMES MEANT FOR SHARING.
With a strategic focus on relatability for Gen Z audiences, these lofi memes modernize the brand by showing up during culturally impactful moments and trends and create opportunities to subtly incorporate the Goodwill mission.
Average Engagement Rate in 2024
8.40%
INTENTIONALLY EFFORTLESS. ALWAYS AESTHETIC.
4.41%
Natural imagery with typography and doodles embrace scrapbook nostalgia, while conversational and quippy captions strengthen brand affinity among younger audiences.
+ 50,000 new followers in 2024
ENGAGING AND CONVERSATIONALLY RELEVANT.
With an older Millennial and Gen X audience on Facebook, there’s an opportunity to build community by asking engaging questions and inviting users to share their thrifting content in the comments. This provides more opportunities to guide conversations around Goodwill and its mission, while strengthening existing bonds.
